Current About

Visual Aritst | Art Director | Designer | Installation Artist

I was born in Northern Virginia with an innate desire to chase my creativity and curiously dive deep into my passions of art, culture, and nature. Graduating with a Bachelor of Fine Arts degree, I chose to specialize in Graphic Design while also studying Industrial Engineering and Advertising/Business. Afterwards, I moved to Los Angeles to chase sun-filled days and put my education into practice, which fortunately also allowed me to grow an extensive artistic portfolio. Between my professional careers, establishing my own non-profit art collective, participating in art shows/gallery exhibitions, traversing the globe, and constantly learning, I’ve been inspired to love a wide spectrum of professional talents that have turned my passions into true skills. I have been fortunate enough to explore and excel in creative paths such as graphic, experiential, and production design, as well as motion graphics, photography, visual art, and installation art. I am fueled by creating and make sure to incorporate it into my daily life.

Creative Director at Big Chief Creative

January 2023 – Present | Austin, TX

Responsible for developing creative work that has meaningful and measurable impact, achieves marketing/strategic goals, and satisfies client brand requirements
Lead design, tone, and direction of work from concept to execution
Work closely with ownership in managing VIP clients, ensuring the timely
execution of plans, campaigns and projects to assure goals are achieved
Perform social media support tasks to industry standards which include
developing, scheduling, and posting content across several social media
platforms such as Instagram, TikTok, YouTube, Facebook, Twitter, Google My Business, Pinterest, and LinkedIn
Work with other BCCM creatives to develop consistently superior visual and messaging content
Show leadership in executing fresh, innovative concepts that enhance response strategies and achieve client objectives
Assure that creative work meets client objectives, follows strategies and meets deadlines and budget
Attend client meetings (in person, on location or by ZOOM) as needed to
interview and extract information

Freelance Creative at Christina Creates

July 2015 – Ongoing | Remote

Handled all project management aspects, client relations, planned creative strategies, and coordinated timelines/budgets. Clients ranged from media, entertainment, and marketing agencies to companies in the event, fashion, retail, politics, food, and music industry. A few key project tasks included:

Making commissioned installations, fine art, and production art for retail spaces and sets
Developing comprehensive brand identity packages for clients – logos, packaging, etc.
Designing digital, print, websites, books, and motion graphics for a variety of industries
Directing, shooting, styling, and editing images for commercial photoshoots
Creating set decorations/props and styling shoots for music videos and film sets

Art Director at WeRiise

February 2022 – July 2022 | Remote

Develop brands: naming, brand aesthetics, logo, website, packaging, and social graphics
Brand research and analyses for clients with existing brands
Design sales material, client presentations, and pitch creative proposals
Write copy for marketing materials, digital content, and creative briefs
Handle all client-facing conversations and coordinate all external production procedures
Develop project budgets and timelines while managing a team of four creatives
Assist with photoshoot art direction, styling, set design & photo retouching

Art Director at MMGY Global

December 2019 – January 2022 | Los Angeles, CA + Washington D.C. + Remote

Conducted analysis’ to develop or refresh a brand as well as its physical space
Designed art and led the collaborative creative efforts for our clients’ events and/or interior decor projects at hotels, restaurants, bars, visitor centers, and mixed-use spaces
Provided designs and direction for environmental graphics, exhibit designs, branding assets, Sales tools, digital and print content, social media graphics, and photoshoots
Reviewed projects and managed a team of designers, developers, and photographers
Designed and maintained the creative and back-end elements for all client websites
Client-facing account manager who assisted with new business efforts
Managed RPFs and determined projects pricing, objectives, timelines, and deliverables

Design Director at Audacy/CBS Radio

March 2018 – December 2019 | Los Angeles, CA

Created experiential installations, wayfinding signage, print materials, and media backdrops for entertainment venues, concerts, sets, pop-up events, and music videos
Developed visual brand identities for marketing campaigns, events, and music festivals
Art directed and designed digital/print/motion graphics, key art, and social media content for eight radio stations, two apps, and over twenty podcasts
Managed project development, timelines, deliverables, and coordinated a creative team
Implemented a new design workflow/project management system for 300+ employees
Concepted, built, and pitched creative presentations to internal teams as well as clients

Content Creator at Panda Studios

January 2017 – March 2018 | Los Angeles, CA

Planned, coordinated, directed, and/or photographed both our photo and video shoots
Built multiple sets and managed our large-scale studio facility (15,000 sq. ft.)
Styled shoots and props for set decor and handled prop buying and prop organization
Designed digital, print, and branding projects for 40+ renowned global clients
Implemented and monitored social media accounts, content calendars, and live content
Hired models/actors and conducted the location scouting/booking for upcoming shoots
Edited final image selects and created short video reels

Lead Production Artist at Trusted Media Brand

September 2014 – October 2015 | Culver City, CA

Conceptualized, designed, and animated creative assets for video and tv show content, social media platforms, YouTube, and additional marketing material
Aided in the consultation, branding, and design process for all new digital brand developments and for all new branded YouTube channels and social media content
Designed exhibits for trade shows and advertising graphics (printed) for in-person events
Assisted on set with production art, set design, filming, lighting, and photography

Graphic Designer at Hallmark Labs

September 2013 – September 2014 | Santa Monica, CA

Art directed, designed, animated, and wrote large batches of eCards – Initiated, created, and managed three self-initiated card collections for Hallmark Cards
Photographed images sourced for the eCard design assets
Managed a team of 10+ local and international freelance designers – Produced live-action, stop motion, and time-lapse shorts
Assisted on film sets with decor, art buying, prop making, and installation creation
Scouted film locations and shot behind-the-scenes photography for the movie/tv show